The Wells Branding
File Under : I’m So Fancy
I love a good G&T
Hollis Silverman, the former Chief Operating Officer of José Andrés’s ThinkFoodGroup, is now full time restauranteur and the genius behind the Capitol Hill trio: The Wells, The Duck & The Peach, and La Collina. They focus on hyper-seasonal, curated menus.
The Wells is a classy cocktail bar serving gin, caviar, and hand-cut potato chips.
The prompt behind the visuals was to lean botanical, high-end, with a speakeasy feel. I carried this through with a hand-written “the” combined with a thick and thin type, rich colors, and botanic patterns and illustrations. The way all of this was carried into the restaurant decor gives for an elevated experience.
If you’re in the D.C. area and looking for a great date spot that’s sure to impress, I can’t recommend this spot enough!
Related work
